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StruckAxiom.com
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Featured: New us > Old Us

We redesigned our own website. Why would we do that? There are lots of reasons really. The biggest: We felt like our work deserved a fresh new showcase. Some of the others: We wanted to show off our new brand identity. We wanted to give you something nice during the Back-to-School season. And, well, we were just getting a little tiny bit tired of our old site.

So give it a look. There's plenty to explore–endless (almost) scrolling, behind-the-scenes photos and blog posts, some nifty "about us" animations, and just about everything else you could ever hope to find out about StruckAxiom. We hope you love it as much as we do. We built it for you, after all.
Take a Look at StruckAxiom.com
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WORK: BRAND IDENTITY
TCBY Brand Identity

TCBY

Our recent work for TCBY has focused on the brand's unmatched heritage and flavor–while also exploring the health and nutrition benefits of frozen yogurt. By establishing core brand values, we helped the brand take a bold step into the future with a strong, modern identity that sets a new visual standard. The real fun, though, came in applying that new visual identity to a retail presence. Our designs for the first TCBY self-serve concept store have helped change the location from a stop-and-go experience to a comfy (but super hip) lounge.
Brand Identity >
Store Design >
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WORK: INTERACTIVE
QuakerOats.com Redesign

QuakerOats.com Redesign

Our redesign of Quaker Oats’ primary digital property involved a visual update that reflects their unmatched tradition and nutritional goodness–but there’s also a practical element to the update. We integrated Facebook functionality and brought Quaker’s social channels and focused product information closer to the surface, helping them connect with users in new and immediate ways.
Oatmeal >
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WORK: INSTALLATION
Gatorade Installation

Gatorade Mission Control

PepsiCo engaged StruckAxiom to help create Gatorade Mission Control, an amazing social media monitoring and visualization system. The room sits in the middle of the marketing department and resembles a real-time, brand-influence bunker. Our information design skills and Unity 3D delivered the heat for the gorgeous visualization. Mission Control has been featured in dozens of trend/technology publications, including the Wall Street Journal.
See More >
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OTHER NEWS

FITC Re-cap 1 / FITC Re-cap 2
Dinner for Schmucks
Free Credit Score Band

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