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Brand On The Brain
Over the years, the term “brand” has changed in meaning and in scope. It was once thought that a company’s brand was simply their logo, their colors, or an actual product they manufactured. While these things are part of the overall brand, it has evolved into a much more complex, powerful marketing tool that, if not taken seriously, could be detrimental to your business.
Brand, in addition to the tangible aspects, is the identification and personal connection that the audience—your prospects and customers—have formed in their hearts and minds based on their experiences with your company. It’s about their emotions, trust and confidence.
Think of a brand as a memory
Another way to look at it—think of a brand as a memory.
It’s a collection of the experiences that a customer has had
with your company—interactions with your product or services,
what they hear other people say, advertising, communication with
your employees. As you consider your company’s brand, it is
important to think about the characteristics that you want your
brand to convey to your customers. In other words, determine what
kind of memory you want them to have and build the brand around that
memory.
A successful brand is built on
consistency
Constant repetition is what generates a
memory. Therefore, it is imperative that your brand stays true to
the characteristics that it was built on. Small changes to stay
relevant over time are fine, but the basic components (identity,
personality, values) should remain the same. A strong brand will
result in a positive memory and establish consumer loyalty.
For more information, please contact Gabriella at 610-238-0450 or gabriella@20nine.com.
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Business and Preferred Real Estate Investments. Read More
The Office Know-It-All
Kill Some Time and Win a Prize
Every office has a know-it-all. It might even be you. But if not, here’s your chance to steal their thunder. The riddles below not only test your Know-It-All-ness, but also gauge your mental flexibility and creativity. Solve the riddles by finding the words the initials stand for.
For
example:
26 L. in the A. becomes 26 letters in
the alphabet
- 20 N. in a D.
- 5 B.D. in a W.W.
- 29 D. in F. in a L.Y.
- 435 R. in C.
- 7 C. on E.
- 9 I. in a B.G.
- 13 S. on the A.F.
- 5 D. in a Z.C.
- 1760 Y. in a M.
- 14 K. on a H.H.
Email your answers to Gabriella and the five highest scores will receive a set of our beautifully screen printed Famous/Infamous 29s posters.
Upcoming Work
Friends of the Free Library
of Philadelphia
The Friends of the Free Library of Philadelphia enlisted 20nine to create an identity for their annual fundraising event. We titled the event “Fun with Friends of The Free Library,” and developed the theme “Unique Friends and Even Rarer Books.” Some of the events highlights include a private tour of the Rare Books Room and a silent auction of antique children’s books.
Featured Project
Bentley Systems
Bentley Systems, the provider of software for the lifecycle of the world's infrastructure, launched a campaign to introduce Bentley's intelligent network engineering solution for the rural communications market. The campaign includes print ads, direct mail, web banners, and e-mail. The focus is on the need to meet customer demands, expand the network, and introduce new services to stay competitive in the marketplace.
