of US adults are now online, according to a recent poll by Harris Interactive. This number is up from 74% in 2005 and 66% in 2002.

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In the month of May, About had more than 31 million unique visitors.*
Unique visitors to About Health grew 22.8% from April to May.*
About Travel saw a 20.7% increase in unique visitors from April to May and an increase in pageviews of 58% over the same period.*
*Source: Nielsen NetRatings, May 2006)

About.com's home page highlights the depth and breadth of content we offer to our visitors, and offers high-quality impressions for our advertisers. Over the past month, we have been in the process of updating our homepage with brand new design and content that places the breadth and variety of About.com in a new and visually pleasing atmosphere that will enhance traffic flow.

Our new home page features more user-friendly content such as video highlights and image galleries. Not only does it allow more personal engagement between About.com's 'Guides' and users, but it also gives the site a dynamic, modern feel that keeps people coming back and enables our advertisers to maximize the full potential of About.com.

To further enhance the unique experience between Guides and visitors, we have also created two innovative content sections: "Today's Most Talked About" and "Latest From Our Guides", which spice up the site by showcasing what's hot on About. These portals into our site create more opportunity for the visitor to learn and for the advertiser to sell.

About.com has teamed up with Internet TV pioneer Brightcove to introduce a new streaming video player that will support the tremendous amount of high-quality broadband video content offered on the site and enhance users' viewing experience, as well. This new player offers advertisers many new opportunities - from contextual advertising to bundled syndication packages - to target niche audiences. We are really excited about the opportunity to take the relationships between our Guides and viewers into new mediums and to continue to offer relevant, trusted information.

With 31.3 million unique visitors in May, About.com continues to be one of the Internet's premier destination sites. According to Nielsen NetRatings, About.com was one of only two Web sites that had continuous growth in the past month. There's no better way to establish brand impact than by getting an exclusive placement on About.com's homepage. With About.com's new upgrades, advertisers can select an exclusive 336x280 Feature Unit or a 140x180 Partner Box that will be seen by millions.