Contents

• What people say
• Drinks Expertise
• Glenfiddich
• Guinnessness
• NPD Irish Cider
• Chambord Shine Awards
• Vodafone
• Protect your Assets
• About Propella
• Contact us
• Forward
• Unsubscribe

We have significant experience across a diverse portfolio of beverage and alcohol brands in both Australia and Europe. As an integrated brand design agency we not only understand how to create and build great drinks brands, but also how to leverage those brands in any medium. We offer tier one strategic thinking and creativity combined with a flexible approach and cost effective rates.
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• Brand strategy, brand positioning and portfolio architecture
• NPD, brand packaging design & structure
• Brand identity creation, brand evolution
  and brand management
• Brand communications including literature, press, digital and outdoor advertising
• Brand environments & brand activation
• Corporate identity
• Event branding

We’d love to show you more and discuss any challenges your brands may be facing.
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Before we commence any creative we love to get ‘under the skin’ of a brand and conduct extensive research to uncover valuable and ownable insights. Gary discovered that Glenfiddich is the only distiller in Scotland who coal fire their copper stills. Over time, this unique manufacturing process creates a beautiful tarnished patina on the metal.

Gary decided to illustrate this unique brand insight across the packaging, which created a compelling and distinctive solution that has proved to be both enduring and popular.

The name ‘Guinness’ is so intrincally linked to the famous stout brand that the company often struggles for credibility with other product lines, such as lager or ale. Guinness lager anyone?

Gary was asked to examine the ‘World of Guinnessness’ to enable Guinness to be seen as a master brewer experts at transforming natural ingredients into incredible beers. His ingenious solution was to use the iconic harp as a ‘catalyst for transformation’, with hops and wheat turning into great beer.

The design of cider brands in Ireland is often very traditional, usually with celtic overtones. To capture a younger audience Gary was recently asked to create an entirely new brand that would capture a more contemporary spirit yet also suggest the authentic, down-to-earth production of the cider, made entirely from Irish apples.

He explored a wide range of solutions including the ‘Castle Shield’ which represented the ruins of the castle overlooking the orchard and ‘Hard Pressed’ which was heavily influenced by the production process.

Brown-Forman identified an opportunity to link the Chambord brand more closely with fashion. The Chambord Shine Awards was developed by Sophie (whilst at Freeform in 2008) to foster and support Australia’s emerging fashion design talent. Ten designers were asked to create a ‘Chambord outfit’ which was then showcased at a catwalk event. Event partners included Fashion Targets Breast Cancer, Marie Claire, OPI, Shiseido, Chadwick Models and O&M. The event received widespread exposure. Sophie’s involvement spanned idea generation and development, partnership negotiation and event co-ordination.

Vodafone are sponsors of a variety of sports around the world. Smart use of branding the events and corporate entertaining is essential for Vodafone to benefit from their investment.
Gary was originally responsible for creating the Vodafone idenitity and he frequently referred to the corporate colours as Vodafone red and white. It seemed only natural to design bespoke Vodafone wine label labels. The solution was very simple: Using the brand icon, overlayed with two circles and a single vertical line we suggest a wine glass filled with either white or red wine. Cheers!

You invest enormous amounts of money into your brand, so why wouldn’t you protect hard earned intellectual property?

As part of Propella’s collaborative business model we work closely with Jirsch Sutherland IP who have expertise and experience in the beverage industry across all areas of intellectual property including patents, trademarks, designs and copyright.

For more information please visit www.jirschsutherlandip.com.au

We are an integrated brand design agency and have significant experience across a diverse portfolio of beverage and alcohol brands in Australia and Europe.

Passionate about brands, we offer a seamless blend of strategic thinking and idea led creativity, striving for the best possible results for all of our clients.

Our work has helped generate growth for multi-national organisations, SMEs and entrepreneurial start-ups alike.
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Level 14,
Lumley House,
309 Kent Street,
Sydney NSW 2000

Telephone
+61 2 9994 8919

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Email
sophie@propellabranding.com

Website
www.propellabranding.com