BMW Expression of Joy

New Augmented Reality work is appearing daily and this site, working alongside the TV campaign for the BMW Z4 is a good example. Letting you take a Z4 for a drive across your desktop, painting as you go, you can then save your artwork and share it. And if you want to, become a fan on the Z4 Facebook page.

British Army interactive

The new Start Thinking Soldier campaign gives a virtual experience to let people attempt war time decision making in real time. The website provides a full video experience where you are involved in special missions, then at critical stages the commander turns to you and asks “What would you do? Thanks Digital Buzz Blog.

97 Bottles, beer reviews

They like their beer in the States and it's where micro-breweries first really took off in the early 1980s, though the UK, with about 500 has more microbreweries per person than any other country in the world. This community-based beer review site lets users rate an ever growing list of over 2500 varieties, with flavour profiles and tasting notes. Importantly, it also lists similar beers you might like. In which case, I'll have another.

Kickers and Modern Toss

Shoe brand Kickers has teamed up with comedy show Modern Toss to produce a series of animated sketches, Random Bandits. Currently debuting the films on MySpace, plans are to involve Bebo, Twitter, YouTube and Facebook to reach the 19-34 year old target audience. Thanks to Contagious.

Web trend map

Every year, the Tokyo Underground map is used as the basis to redraw a map of the web by IA Inc, mapping the 333 most influential web domains and the 111 most influential internet people. It's available to view and download on Flickr before a 1000 limited edition print run. Thanks to The Next Web.

Fortnum's bee cam

Taking the idea of local produce for local markets to an extreme, Fortnum & Mason has relocated some of its Shropshire honey bees to rooftop hives on its Piccadilly building. The delicate urban honey, on sale from May, benefits from nectar collected from some of the best kept gardens and squares in Mayfair. Thanks to Springwise.