Design and branding matters

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Today we are seeing more and more consumers who make purchasing decisions based on the environment, sustainability, social issues or health. Find out how to market to this audience. Why do some brands have a cult-like following? This month we cover some topics that may help you get some perspective on how your brand is being viewed.

Kind Regards
Sue

What is the culture of your brand?

A brand is like a culture; a symbol by which people create, learn and develop their ideas and beliefs about life. It is a set of signs and rules that signal how we might differ from another, but it is meaningless in itself. In order for a brand to connect with people today and in the future, brands, like a culture, need to be given a meaning. Read more...

Johnson & Johnson is a great example of a company that lives its brand values. Their belief is in the welfare of anyone that uses their products, whether they are mums, dads or patients. These values guide all their decisions and they never deviate from this ethos. 

Branding for the green conscious consumer

More and more consumers are looking for ‘socially responsible’ products and services, but how does a company market to the consumer on this level?
Read more...

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