Hi there, Welcome to the first online issue of In The Mix

Up until this point you may have been receiving In The Mix via the post. Welcome to In The Mix online. New and improved, leaner and greener. Short, sharp and succinct for you, our busy reader.

Although we enjoyed concepting and designing each previous hardcopy issue, we have a responsibility to control the amount of printed material we produce. Hence the decision to move to an online format.

Our aim is to help, not hinder, by providing you with information to improve your marketing and communications. You can reply directly anytime to let us know what you think of In The Mix.

To find out more about Warne Marketing visit our website.

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Put the microscope on your marketing

We’re seeing a clear trend at the moment. So much so it deserves a story in
In The Mix!

The trusty phones at Warne Marketing have been ringing with people from corporate and Government organisations seeking strategic, long-term marketing and communication assistance.

It seems times have certainly changed, and return on investment is more important than ever…[read more]

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Branding...reFresh, reInvent or reFocus?

The current economic climate is providing a catalyst for many organsiations to undertake major works on their branding and visual presence.

We are passionate about developing and managing strong brands. In the lead-up to the economic recovery, now is the time to build your brand by reFreshing, reInventing and reFocusing your branding efforts.

ReFresh Paying attention to your image and modernising your collateral helps protect your brand from becoming stale. Your brand is an evolving entity that symbolises everything about your organsiation and sets the expectations of customers and stakeholders. So please don’t leave it in the past… [read more]

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Jargon Buster

We demystify industry jargon in each issue of In The Mix. If you have a suggestion for a future Jargon Buster let us know!

Corporate Identity The individuality of the company and its unique characteristics. Represented, albeit in a limited way, by its logo and communications, but also the way it does business externally and internally.

Brand Identity Individuality of the brand perceived from its product form, name, packaging and communications. Its unique characteristics. Important for brand consistency and similar to corporate identity since the company can be seen as a brand.

SOURCE: “Marketing and the Bottom Line”, Tim Ambler, Prentice Hall, 2003.
 

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Thanks for reading, we hope you enjoyed the first online edition of In The Mix.

We'll be in touch again in October.
 

Regards,
The team at Warne Marketing

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